New: a course from IPGuru

Deep Ideation

A taught course in structured brainstorming and IP development: eighteen masterclasses and six labs that take one idea, from any starting point, to a described invention with a stated advance and a decision on where it goes. Take it online or in person, or licence it and teach it yourself.

list_alt See the syllabus groups Ask about licensing the course materials download Download the brochure (PDF)

The IPGuru platform runs the method for you. The course teaches you the method, so you can judge the work and direct it.

Three ways to take it

Online, in person, or under licence

The same course, the same labs on your own idea, and the same IPGuru account, in whichever form fits.

videocam

Online

Live classes over video, one part a week with its lab, or the recorded masterclasses at your own pace. The labs run in your IPGuru account, so the work is the same wherever you are.

meeting_room

In person

A workshop day, a run of evenings, or a term-length seminar, taught in a room with the seminar questions discussed live and the reveal at the end of each part.

school

Licensed, with the IPGuru tools

Teachers, universities, incubators and event hosts run it under their own name: the slides, the lab sheets in both forms, the seminar questions, the readings, and IPGuru accounts for every participant. Run a class, a workshop series, or an idea hackathon.

Ask about joining a class, an in-person date, or licensing the course materials.

Who it is for

Four people with an idea

Each one arrives with something real and the same question: what is this worth, and what should I do with it?

rocket_launch

The would-be inventor

You have an idea and the question of whether to build a company on it. You leave with the described invention, the evidence for and against it, and a destination chosen before the savings go in.

school

The graduate

You have skills and a project, and no job yet that asks for them. You leave with a finished invention pack on an idea of your own: a portfolio piece that shows judgment, method and evidence.

storefront

The small or medium firm

You have a product or a process that needs its next version. You leave with that version described against the current one, the improvements nobody outside can see, and a decision on what to keep quiet and what to file.

account_balance

The university

You have graduates and alumni who could be entrepreneurial. You get a term-length seminar with seminar questions, labs on each student's own idea, a graded invention pack, and a licence to teach it under your name.

No patent or legal background is assumed. Protection is taught once, as a core concept, and it is one destination among four.

What you learn

Eight questions, answered on your own idea

Every inventor asks these. The course answers them in order, with evidence, on the sheet, in words a professional, a funder or a maker can act on.

edit_note

Classes 1 to 3

Is this an idea or an invention?

What is it, exactly, and for whom? Is it described well enough that a stranger could repeat it back?

groups

Classes 4 to 9

Does it work, and would anyone want it?

What does it rest on? What would a specialist, a customer or a sceptic say first? Is it ready to become a project?

travel_explore

Classes 10 to 14

Is it new, and can I prove it?

What already exists, by name? Which claims are cited, which are tested, and which are still hopes? What exactly is the advance?

door_open

Classes 15 to 18

What should I do with it?

Who owns it? Where is it strong and where is it exposed? Patent it, keep it secret, publish it, or build on it, and what does each cost? Sessions 2 to 5 take each door in full.

How it is taught

An intro, eighteen masterclasses, six labs

Classes 1 to 8 are the brainstorm: describe the idea well enough to explain how it works and why anyone would want it. Class 9 is the gate. Classes 10 to 18 are the project, where every claim is cited or tested.

play_lesson

Session 0, the intro

Forty-five minutes on what an invention is, the frames and where they stop, what one person can now do, and where an invention can go.

menu_book

Eighteen masterclasses, six parts

One technique per class, under its industry name, with the fact behind it, the strongest objection answered, and what the technique is bad at.

checklist

Six labs, one idea

One lab closes each part, and every lab runs on the idea you brought. The sheet's fields are the boxes of the invention pack, so you fill the shape the course shows finished.

account_tree

Eleven optional lectures

The methods and the frames in full: interrogating an idea, running a project through gates, the structured restart, and the frame families from TRIZ to jobs to be done.

door_open

Sessions 2 to 5, the destinations

Patents and the protect decision, trade secrets, open source, and the founder path. Each is half a day and each opens from your invention pack.

verified

The evidence rule

Every claim is stated, cited or tested, and the course moves each one to the right. A recorded experiment counts the same as a paper you cited.

Two ways in. Start with a brainstorm, or bring a documented start, a spec, a prototype, a current product or a patent, and enter at the gate. Read the full syllabus.

What you walk out with

An invention pack for your own idea

One sheet that states what it is, how it works, what is new, and what is still open

The pack fills as the course runs. Each class fills named boxes, and the gate reads the sheet as a whole. A buildable description, three statements of what is new, the evidence behind both, and the destination you chose with the fact that decided it.

The idea may fail. The pack does not: a well-described idea that turns out not to be new is still a finished piece of work, and you find out before the money.

check_circle Problem, person, successClass 1
check_circle Intent, and the kind of thing it isClass 1
check_circle Working principle and compositionClass 2
check_circle Criteria, measures, tensions and decisionsClass 3
check_circle Concerns, objections and checksClasses 4 to 6
check_circle Drawings and the physical descriptionClasses 7 and 8
check_circle Evidence: stated, cited or testedClasses 10 and 11
check_circle The closest thing that already existsClass 12
check_circle The enabling description and what is newClasses 13 and 14
check_circle Signals, readiness, ownership and the doorClasses 15 to 18

The four doors

Four destinations for an invention

A door is chosen on a fact, late, once the description, the evidence and the ownership answer are in hand. Each of Sessions 2 to 5 teaches one of them in full.

gavel

Own it

Patents and the protect decision: the questions a patent system asks, answered with evidence, and the binder you bring to a professional.

lock

Keep it

Trade secrets: detectability as the deciding question, reasonable measures, and the know-how half that is usually the strongest part of a technical moat.

public

Give it away

Open source and defensive publication: licence families, community, and how open and patents work together.

trending_up

Build on it

Founders, crowdfunding and crowdsourcing: the moat stack, launch as public disclosure, and money that arrives against milestones.

If the idea turns out to be patentable, you will already hold what a professional needs. That is a bonus, and the course treats it as one.

What is included

An IPGuru account comes with the course

card_membership

Unlimited brainstorming

Every lab in Parts 1 to 3 runs on your own idea, as many times as you need.

workspace_premium

One full project

The gate, the project parts and the destination you choose all run on the real thing. A class may include a Bronze, Silver or Gold project grade, or offer one after the class. Your instructor says which.

chat

The any-assistant form

Every lab sheet also works with nothing but the sheet and whatever assistant you already use. The course stands on its own, and the platform makes it faster and keeps the record.

Grades and what each one enables are described on the platform's own pages.

Formats

A day, a run of evenings, a term, or a hackathon

FormatWhat it coversTime
Workshop day, in personSession 0, classes 1 to 3, Lab 1, and the reveal: your idea on the way in beside your committed concept on the way outOne day
Weekly class, online or in personOne part a week with its lab, the seminar questions discussed live, the gate in week three, the invention pack in week six. An evening a week suits people with a day jobSix weeks, about four hours a week
Self-paced, onlineThe eighteen recorded masterclasses and the optional lectures, and the labs on your own idea in your IPGuru account, with a lab sheet for every partSession 0 about 45 minutes; eighteen classes of about 25 minutes; six labs of 60 to 90 minutes. Outside work is optional and adds its own time
University seminarThe masterclasses as seminars, the readings, the seminar questions for discussion, and an invention pack each student fills in, delivered under the university's nameOne term
Idea hackathonSession 0 to open, then teams work an idea through Labs 1 to 3 in the platform and pitch a committed concept at the close; the gate decides which ideas go on to a project. Run by a host under licenceOne or two days
Destination sessionsAny of Sessions 2 to 5: patents and the protect decision, trade secrets, open source, or the founder path. Each opens from the invention packHalf a day each

Universities, incubators, independent instructors and event hosts can licence the course and deliver it under their own name, with the slides, the lab sheets in both forms, the seminar questions, the readings, and IPGuru accounts for their participants. Ask about licensed delivery.

Questions

Asked and answered

What do I need to bring? add
One idea, in any state: a problem, a product, a result or a hunch. Nothing has to be written down yet. The first hour turns it into a sentence a stranger understands.
Do I need a patent background? add
No. Protection is taught once, as a core concept, in plain words and without naming any country's procedure. The course is not legal advice, and it says where a professional's question starts.
Is this only for people who want a patent? add
No. A patent is one of four destinations, beside a trade secret, publishing the work, and building a venture on it. The door is chosen on a fact, once the evidence is in.
Does my idea have to be new to start? add
No. Three kinds of start enter the same method: a problem or a new idea, something that already exists and is documented, and a capability looking for its application. Each is legitimate, and they differ only in the first move.
Do I have to use IPGuru? add
The labs run in IPGuru, and every lab sheet also ships in a form that needs nothing but the sheet and whatever assistant you already use. An account with unlimited brainstorming and one full project is included with the course.
Can we teach it ourselves? add
Yes. Universities, incubators and instructors licence the course and deliver it under their own name. Tell us the class, term, workshop or event you have in mind and we will show you the materials.
What if the idea does not survive? add
The work does, and so does what you learned to do with the next one. A well-described idea that turns out not to be new is a finished piece of work, decided before the money went in.

Go deeper

Three pages with the detail

Planning a class, a term, a workshop or an idea hackathon? Ask about licensing the course materials.